Promotion and marketing communications
Promotion and marketing communications
/ edited by Umut Ayman and Anıl Kemal Kaya
- 1 online resource (193 pages) : color illustrations
Includes bibliographical references.
Section 1. Marketing communication in real sector investments Chapter 1. International market segmentation across consumption and communication categories : identity, demographics, and consumer decisions and online habits Chapter 2. Repositioning of PR field in developing countries Chapter 3. Reputation management Section 2. Inevitable digitalization Chapter 4. E-detailing : keyways for successful implementation of digital technologies in the pharmaceutical marketing Chapter 5. Cheers in UK : how visible are Spanish sparkling wines on Google.co.uk? Chapter 6. Digital marketing : scope opportunities and challenges Section 3. Sectoral developments Chapter 7. Dissecting changes in consumer characteristics through psychographics Chapter 8. The media effect : implications for manifesting maintainable body image in the context of global fashion industry Chapter 9. Marketing communication and promotion in health services
9781789846997
Communication in marketing
Electronic books
Includes bibliographical references.
Section 1. Marketing communication in real sector investments Chapter 1. International market segmentation across consumption and communication categories : identity, demographics, and consumer decisions and online habits Chapter 2. Repositioning of PR field in developing countries Chapter 3. Reputation management Section 2. Inevitable digitalization Chapter 4. E-detailing : keyways for successful implementation of digital technologies in the pharmaceutical marketing Chapter 5. Cheers in UK : how visible are Spanish sparkling wines on Google.co.uk? Chapter 6. Digital marketing : scope opportunities and challenges Section 3. Sectoral developments Chapter 7. Dissecting changes in consumer characteristics through psychographics Chapter 8. The media effect : implications for manifesting maintainable body image in the context of global fashion industry Chapter 9. Marketing communication and promotion in health services
9781789846997
Communication in marketing
Electronic books