MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02108nam a22004337a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231110153359.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m|||||o||d| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr || auc||a|a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210524s2020 -uka||||sb||| 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781789846997 |
| Qualifying information |
eBook (PDF) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
QCPL |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Promotion and marketing communications |
| Statement of responsibility, etc. |
/ edited by Umut Ayman and Anıl Kemal Kaya |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
IntechOpen, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2020] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (193 pages) : |
| Other physical details |
color illustrations |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
computer |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
online resource |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Section 1. Marketing communication in real sector investments |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1. International market segmentation across consumption and communication categories : identity, demographics, and consumer decisions and online habits |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 2. Repositioning of PR field in developing countries |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 3. Reputation management |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Section 2. Inevitable digitalization |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 4. E-detailing : keyways for successful implementation of digital technologies in the pharmaceutical marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 5. Cheers in UK : how visible are Spanish sparkling wines on Google.co.uk? |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 6. Digital marketing : scope opportunities and challenges |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Section 3. Sectoral developments |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 7. Dissecting changes in consumer characteristics through psychographics |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 8. The media effect : implications for manifesting maintainable body image in the context of global fashion industry |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 9. Marketing communication and promotion in health services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Business & money |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
1684 |
| Personal name |
Ayman, Umut |
| Relator term |
editor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
1685 |
| Personal name |
Kaya, Anıl Kemal |
| Relator term |
editor |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
intechopen.com |
| Uniform Resource Identifier |
https://mts.intechopen.com/storage/books/9044/authors_book/authors_book.pdf |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
eBook (Free & Open Access) |