Write like a PR pro : why writing is still crucial in a digital and visual world / Mary Sterenberg
Material type:
TextPublisher: Columbus, Ohio : Ohio State University, 2017Description: 1 online resource (131 pages) : color illustrationsContent type: - text
- computer
- online resource
| Item type | Current library | Collection | Status | Barcode | |
|---|---|---|---|---|---|
eBook (Free & Open Access)
|
Accessible online | Circulation | Available | EB-00132 |
Includes bibliographical references.
Part 1. PR writing and planning basics
Chapter 1. Cornerstones of communication
Chapter 2. Setting strategy : finding the “why”
Chapter 3. Strategic messaging
Part 2. Writing for owned media
Chapter 4. Blogging
Part 3. Writing for social media
Chapter 5. Different sides of social
Chapter 6. Setting an up front social strategy
Chapter 7. Social content creation
Chapter 8. Social community management
Chapter 9. Social analytics & reporting
Part 4. Writing for video and visuals
Chapter 10. Video messaging
Chapter 11. Visual messaging
Part 5. Writing for earned media
Chapter 12. Finding and making news
Chapter 13. Producing your own news
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