MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01842nam a22004817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231103135312.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m|||||o||d| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr || auc||a|a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210312s2017 ohua||||sb||| 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
QCPL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
1125 |
| Personal name |
Sterenberg, Mary |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Write like a PR pro |
| Statement of responsibility, etc. |
: why writing is still crucial in a digital and visual world |
| Remainder of title |
/ Mary Sterenberg |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Columbus, Ohio : |
| Name of producer, publisher, distributor, manufacturer |
Ohio State University, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (131 pages) : |
| Other physical details |
color illustrations |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
computer |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
online resource |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. PR writing and planning basics |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1. Cornerstones of communication |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 2. Setting strategy : finding the “why” |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 3. Strategic messaging |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 2. Writing for owned media |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 4. Blogging |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 3. Writing for social media |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 5. Different sides of social |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 6. Setting an up front social strategy |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 7. Social content creation |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 8. Social community management |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 9. Social analytics & reporting |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 4. Writing for video and visuals |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 10. Video messaging |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 11. Visual messaging |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 5. Writing for earned media |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 12. Finding and making news |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 13. Producing your own news |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business writing |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic Books |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
ohiostate.pressbooks.pub |
| Uniform Resource Identifier |
https://ohiostate.pressbooks.pub/writelikeapro/ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
eBook (Free & Open Access) |