Write like a PR pro / Mary Sterenberg
Sterenberg, Mary
Write like a PR pro / Mary Sterenberg why writing is still crucial in a digital and visual world - 1 online resource (131 pages) : color illustrations
Includes bibliographical references.
Part 1. PR writing and planning basics Chapter 1. Cornerstones of communication Chapter 2. Setting strategy : finding the “why” Chapter 3. Strategic messaging Part 2. Writing for owned media Chapter 4. Blogging Part 3. Writing for social media Chapter 5. Different sides of social Chapter 6. Setting an up front social strategy Chapter 7. Social content creation Chapter 8. Social community management Chapter 9. Social analytics & reporting Part 4. Writing for video and visuals Chapter 10. Video messaging Chapter 11. Visual messaging Part 5. Writing for earned media Chapter 12. Finding and making news Chapter 13. Producing your own news
Public relations
Business writing
Electronic Books
Write like a PR pro / Mary Sterenberg why writing is still crucial in a digital and visual world - 1 online resource (131 pages) : color illustrations
Includes bibliographical references.
Part 1. PR writing and planning basics Chapter 1. Cornerstones of communication Chapter 2. Setting strategy : finding the “why” Chapter 3. Strategic messaging Part 2. Writing for owned media Chapter 4. Blogging Part 3. Writing for social media Chapter 5. Different sides of social Chapter 6. Setting an up front social strategy Chapter 7. Social content creation Chapter 8. Social community management Chapter 9. Social analytics & reporting Part 4. Writing for video and visuals Chapter 10. Video messaging Chapter 11. Visual messaging Part 5. Writing for earned media Chapter 12. Finding and making news Chapter 13. Producing your own news
Public relations
Business writing
Electronic Books