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Strategic market segmentation : how to market to the rich, the middle class and the "masa" / Ned Roberto

By: Material type: TextTextPublisher: Makati City : LifeCycle Press/Salt & Light Ventures, [2002]Description: vi, 125 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9718611029
Subject(s): DDC classification:
  • 658.802
Contents:
Revisiting and relaunching the strategy and practice of market segmentation
The practice of segmenting markets and SEC-based segmentation
Marketing to the socio-economic class segments
Marketing to the rich SEC segment
Marketing to the middle class segment
Marketing to the "masa" : the downscale class DE segment
A summary : strategic market segmentation and the socio-economic classes
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Balingasa Branch Filipiniana Section Filipiniana F 658.802 R642s 2002 (Browse shelf(Opens below)) Available 124380d

Includes bibliographical references (pages [121]-125).

Revisiting and relaunching the strategy and practice of market segmentation

The practice of segmenting markets and SEC-based segmentation

Marketing to the socio-economic class segments

Marketing to the rich SEC segment

Marketing to the middle class segment

Marketing to the "masa" : the downscale class DE segment

A summary : strategic market segmentation and the socio-economic classes

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