Strategic market segmentation : how to market to the rich, the middle class and the "masa"
Roberto, Ned
Strategic market segmentation : how to market to the rich, the middle class and the "masa" / Ned Roberto - vi, 125 pages : illustrations
Includes bibliographical references (pages [121]-125).
Revisiting and relaunching the strategy and practice of market segmentation The practice of segmenting markets and SEC-based segmentation Marketing to the socio-economic class segments Marketing to the rich SEC segment Marketing to the middle class segment Marketing to the "masa" : the downscale class DE segment A summary : strategic market segmentation and the socio-economic classes
9718611029
Market segmentation--Philippines
Marketing
658.802
Strategic market segmentation : how to market to the rich, the middle class and the "masa" / Ned Roberto - vi, 125 pages : illustrations
Includes bibliographical references (pages [121]-125).
Revisiting and relaunching the strategy and practice of market segmentation The practice of segmenting markets and SEC-based segmentation Marketing to the socio-economic class segments Marketing to the rich SEC segment Marketing to the middle class segment Marketing to the "masa" : the downscale class DE segment A summary : strategic market segmentation and the socio-economic classes
9718611029
Market segmentation--Philippines
Marketing
658.802