Strategic market segmentation (Record no. 17582)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01325nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240905071738.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221210s2002 ph ad b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9718611029 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roberto, Ned |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic market segmentation |
| Remainder of title | : how to market to the rich, the middle class and the "masa" |
| Statement of responsibility, etc. | / Ned Roberto |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Makati City : |
| Name of producer, publisher, distributor, manufacturer | LifeCycle Press/Salt & Light Ventures, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2002] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 125 pages : |
| Other physical details | illustrations |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages [121]-125). |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Revisiting and relaunching the strategy and practice of market segmentation |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The practice of segmenting markets and SEC-based segmentation |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing to the socio-economic class segments |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing to the rich SEC segment |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing to the middle class segment |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing to the "masa" : the downscale class DE segment |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | A summary : strategic market segmentation and the socio-economic classes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market segmentation |
| Geographic subdivision | Philippines |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Filipiniana | Balingasa Branch | Balingasa Branch | Filipiniana Section | 11/07/2022 | Donation | 288.00 | F 658.802 R642s 2002 | 124380d | Book |