Marketing research / David A. Aaker, V. Kumar, George S. Day
Material type:
- text
- unmediated
- volume
- 9780470050767
- 658.83
Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
---|---|---|---|---|---|---|---|
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Main Library Reference Section | Reference | R 658.83 Aa111m 2007 (Browse shelf(Opens below)) | c. 1 | Room use only | 20306QC |
Browsing Main Library shelves, Shelving location: Reference Section, Collection: Reference Close shelf browser (Hides shelf browser)
R 658.827 N344v 2008 Value creation : the power of brand equity | R 658.827 N644c 2001 The complete idiot's guide to brand management | R 658.827 W555 2015 What is a 21st century brand? : new thinking from the next generation of advertising leaders | R 658.83 Aa111m 2007 Marketing research | R 658.8342 Sz998c 2022 Consumer behaviour | R 658.84 C496e 2002 e-Business and e-Commerce infrastructure : technologies supporting the e-Business initiative | R 658.84 Sc358s 2013 A simplified approach to e-commerce |
Includes bibliographical references and index.
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