Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins
Material type:
TextPublisher: New York : McGraw-Hill/Irwin, [2011]Edition: 7th edDescription: xv, 352 p. : illContent type: - text
- unmediated
- volume
- 9780073381152
- 658.8
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Book
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Cubao Branch Reference Section | Circulation | R 658.8 W182m 2011 (Browse shelf(Opens below)) | c. 3 | Available | 111726d | |
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Book
|
Main Library Reference Section | Circulation | C 658.8 W182m 2011 (Browse shelf(Opens below)) | c. 1 | Available | 111724d |
Browsing Main Library shelves, Shelving location: Reference Section, Collection: Circulation Close shelf browser (Hides shelf browser)
| C 658.8 L283b 2014 Brandjack : how your reputation is at risk from brand pirates and what to do about it | C 658.8 L665g 2003 Guerilla marketing for free : 100 no-cost tactics to promote your business and energize your profits | C 658.8 L911s 2001 Services marketing : people, technology, strategy | C 658.8 W182m 2011 Marketing strategy : a decision-focused approach | C 658.802 C898s 2006 Strategic marketing | C 658.812 G172a 2012 The Apple experience : secrets to building insanely great customer loyalty | C 658.812 L933c 2005 Customer service : building successful skills for the twenty-first century |
Includes bibliographical references and indexes.
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