Marketing strategy : a decision-focused approach
Walker, Orville C.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins - 7th ed. - xv, 352 p. : ill.
Includes bibliographical references and indexes.
9780073381152
Marketing--Management
658.8
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins - 7th ed. - xv, 352 p. : ill.
Includes bibliographical references and indexes.
9780073381152
Marketing--Management
658.8