Marketing strategy (Record no. 4128)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00809nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231110153144.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160601b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073381152 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy |
| Remainder of title | : a decision-focused approach |
| Statement of responsibility, etc. | / Orville C. Walker, Jr., John W. Mullins |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill/Irwin, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2011] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 352 p. : |
| Other physical details | ill. |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Source of term | lcgft |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulation | Cubao Branch | Cubao Branch | Reference Section | 05/23/2016 | Donation | R 658.8 W182m 2011 | 111726d | c. 3 | Book | ||
| Circulation | Main Library | Main Library | Reference Section | 05/23/2016 | Donation | C 658.8 W182m 2011 | 111724d | c. 1 | Book | ||
| Temporarily Closed | Circulation | Novaliches Branch | Novaliches Branch | Reference Section | 05/23/2016 | Donation | R 658.8 W182m 2011 | 111725d | c. 2 | Book |