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Customer relationship management : a global approach / Samit Chakravorti

By:

Chakravorti, Samit [author]

Material type: Text

TextPublisher: Los Angeles : SAGE Publications, [2023]Description: xv, 286 pages : illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781529767414

Subject(s):

DDC classification:

658.812

Contents:

Part I. Establishing foundations

1. CRM concepts and global markets

2. Country business environments

3. Global market segmentation and consumer behavior

Part II. Planning and implementation

4. Global CRM planning and implementation

5. Analytical CRM

6. Strategic and operational CRM

7. Social CRM

8. CRM in small-and medium-sized enterprises

Part III. Managing stakeholder relationships

9. Global partner relationship management

10. Global employee relationship management

Part IV. Improving global CRM implementation

11. Global CRM and cultural intelligence

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Lagro Branch Reference Section	Reference	R 658.812 C435c 2023 (Browse shelf(Opens below))	c. 2	Room use only	57623QC
Book	Main Library Reference Section	Reference	R 658.812 C435c 2023 (Browse shelf(Opens below))	c. 1	Room use only	57622QC

Includes bibliographical references and index.