Customer relationship management (Record no. 25596)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01603nam a2200433 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250311154344.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250310s2023 caua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529767414 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chakravorti, Samit |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Customer relationship management |
| Remainder of title | : a global approach |
| Statement of responsibility, etc. | / Samit Chakravorti |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Los Angeles : |
| Name of producer, publisher, distributor, manufacturer | SAGE Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2023] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 286 pages : |
| Other physical details | illustrations |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Establishing foundations |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. CRM concepts and global markets |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 2. Country business environments |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 3. Global market segmentation and consumer behavior |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part II. Planning and implementation |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 4. Global CRM planning and implementation |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 5. Analytical CRM |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 6. Strategic and operational CRM |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 7. Social CRM |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 8. CRM in small-and medium-sized enterprises |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part III. Managing stakeholder relationships |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 9. Global partner relationship management |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 10. Global employee relationship management |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part IV. Improving global CRM implementation |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 11. Global CRM and cultural intelligence |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| General subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Intercultural communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 9 (RLIN) | 10969 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Room use only | Reference | Lagro Branch | Lagro Branch | Reference Section | 12/12/2024 | Purchased | 7167.47 | 2024-07-02-2591A-01-1122 | R 658.812 C435c 2023 | 57623QC | c. 2 | Book | |
| Room use only | Reference | Main Library | Main Library | Reference Section | 12/12/2024 | Purchased | 7167.47 | 2024-07-02-2590A-01-1122 | R 658.812 C435c 2023 | 57622QC | c. 1 | Book |