Customer relationship management : a global approach
Chakravorti, Samit
Customer relationship management : a global approach / Samit Chakravorti - xv, 286 pages : illustrations
Includes bibliographical references and index.
Part I. Establishing foundations 1. CRM concepts and global markets 2. Country business environments 3. Global market segmentation and consumer behavior Part II. Planning and implementation 4. Global CRM planning and implementation 5. Analytical CRM 6. Strategic and operational CRM 7. Social CRM 8. CRM in small-and medium-sized enterprises Part III. Managing stakeholder relationships 9. Global partner relationship management 10. Global employee relationship management Part IV. Improving global CRM implementation 11. Global CRM and cultural intelligence
9781529767414
Customer relations--Management
Intercultural communication
658.812
Customer relationship management : a global approach / Samit Chakravorti - xv, 286 pages : illustrations
Includes bibliographical references and index.
Part I. Establishing foundations 1. CRM concepts and global markets 2. Country business environments 3. Global market segmentation and consumer behavior Part II. Planning and implementation 4. Global CRM planning and implementation 5. Analytical CRM 6. Strategic and operational CRM 7. Social CRM 8. CRM in small-and medium-sized enterprises Part III. Managing stakeholder relationships 9. Global partner relationship management 10. Global employee relationship management Part IV. Improving global CRM implementation 11. Global CRM and cultural intelligence
9781529767414
Customer relations--Management
Intercultural communication
658.812