Small business management : launching and growing entrepreneurial ventures / Justin G. Longenecker [and three others]
Material type:
TextPublisher: Boston, Massachusetts : Cengage, [2020]Edition: 19eDescription: xxii, 598 pages : color illustrationsContent type: - text
- unmediated
- volume
- 9780357039410
- 658.022
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Lagro Branch Reference Section | Reference | R 658.022 L852s 2020 (Browse shelf(Opens below)) | Room use only | 53015QC |
Browsing Lagro Branch shelves, Shelving location: Reference Section, Collection: Reference Close shelf browser (Hides shelf browser)
| R 651.75 L629 1999 Lesikar's basic business communication | R 657.2 T531t 2023 3G handy guide : bookkeeping | R 658 D819f 2013 Fundamentals of management | R 658.022 L852s 2020 Small business management : launching and growing entrepreneurial ventures | R 658.15 F461e 2016 The essentials of finance and accounting for nonfinancial managers | R 658.155 St775o 2024 Organizational sustainability and risk management : a practical step-by-step guide | R 658.3 H918 2013 Human resource management |
Includes bibliographical references and index.
Part 1. Entrepreneurship : a world of opportunity
The entrepreneurial life
Integrity, ethics, and social entrepreneurship
Part 2. Starting from scratch or joining an existing business
Starting a small business
Franchises and buyouts
The family business
Part 3. Developing the new venture business plan
The business plan : visualizing the dream
The marketing plan
The organizational plan : teams, legal structures, alliances, and directors
The location plan
Understanding the firm's financial statements
Forecasting financial requirements
Forecasting financial requirements
Financing the small business
Planning for the harvest
Part 4. Focusing on the customer : marketing growth strategies
Building customer relationships
Product development and supply chain management
Pricing and credit decisions
Promotional planning
Global opportunities for small businesses
Part 5. Managing growth in the small business
Professional management and the small business
Managing human resources
Managing small business operations
Managing the firm's assets
Managing risk
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