Small business management : launching and growing entrepreneurial ventures
Longenecker, Justin G.
Small business management : launching and growing entrepreneurial ventures / Justin G. Longenecker [and three others] - 19e - xxii, 598 pages : color illustrations
Includes bibliographical references and index.
Part 1. Entrepreneurship : a world of opportunity The entrepreneurial life Integrity, ethics, and social entrepreneurship Part 2. Starting from scratch or joining an existing business Starting a small business Franchises and buyouts The family business Part 3. Developing the new venture business plan The business plan : visualizing the dream The marketing plan The organizational plan : teams, legal structures, alliances, and directors The location plan Understanding the firm's financial statements Forecasting financial requirements Forecasting financial requirements Financing the small business Planning for the harvest Part 4. Focusing on the customer : marketing growth strategies Building customer relationships Product development and supply chain management Pricing and credit decisions Promotional planning Global opportunities for small businesses Part 5. Managing growth in the small business Professional management and the small business Managing human resources Managing small business operations Managing the firm's assets Managing risk
9780357039410
Small business--Management
Entrepreneurship
658.022
Small business management : launching and growing entrepreneurial ventures / Justin G. Longenecker [and three others] - 19e - xxii, 598 pages : color illustrations
Includes bibliographical references and index.
Part 1. Entrepreneurship : a world of opportunity The entrepreneurial life Integrity, ethics, and social entrepreneurship Part 2. Starting from scratch or joining an existing business Starting a small business Franchises and buyouts The family business Part 3. Developing the new venture business plan The business plan : visualizing the dream The marketing plan The organizational plan : teams, legal structures, alliances, and directors The location plan Understanding the firm's financial statements Forecasting financial requirements Forecasting financial requirements Financing the small business Planning for the harvest Part 4. Focusing on the customer : marketing growth strategies Building customer relationships Product development and supply chain management Pricing and credit decisions Promotional planning Global opportunities for small businesses Part 5. Managing growth in the small business Professional management and the small business Managing human resources Managing small business operations Managing the firm's assets Managing risk
9780357039410
Small business--Management
Entrepreneurship
658.022