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Small business management : launching and growing entrepreneurial ventures / Justin G. Longenecker [and three others]

By:

Longenecker, Justin G. (Justin Gooderl) [author]

Contributor(s):

Material type: Text

TextPublisher: Boston, Massachusetts : Cengage, [2020]Edition: 19eDescription: xxii, 598 pages : color illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780357039410

Subject(s):

DDC classification:

658.022

Contents:

Part 1. Entrepreneurship : a world of opportunity

The entrepreneurial life

Integrity, ethics, and social entrepreneurship

Part 2. Starting from scratch or joining an existing business

Starting a small business

Franchises and buyouts

The family business

Part 3. Developing the new venture business plan

The business plan : visualizing the dream

The marketing plan

The organizational plan : teams, legal structures, alliances, and directors

The location plan

Understanding the firm's financial statements

Forecasting financial requirements

Financing the small business

Planning for the harvest

Part 4. Focusing on the customer : marketing growth strategies

Building customer relationships

Product development and supply chain management

Pricing and credit decisions

Promotional planning

Global opportunities for small businesses

Part 5. Managing growth in the small business

Professional management and the small business

Managing human resources

Managing small business operations

Managing the firm's assets

Managing risk

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Lagro Branch Reference Section	Reference	R 658.022 L852s 2020 (Browse shelf(Opens below))	Room use only	53015QC

Includes bibliographical references and index.