Brandjack : how your reputation is at risk from brand pirates and what to do about it / Quentin Langley
Material type:
TextPublisher: Basingstoke, Hampshire Palgrave Macmillan, 2014Description: viii, 307 pagesContent type: - text
- unmediated
- volume
- 9781137375353
- 658.8
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Main Library Reference Section | Circulation | C 658.8 L283b 2014 (Browse shelf(Opens below)) | Available | 125319d |
Browsing Main Library shelves, Shelving location: Reference Section, Collection: Circulation Close shelf browser (Hides shelf browser)
| C 658.8 Eg29h 2008 How to market, advertise, and promote your business or service in your own backyard | C 658.8 F495c 2000 Call center success : essential skills for CSRS | C 658.8 K39m 2003 Marketing | C 658.8 L283b 2014 Brandjack : how your reputation is at risk from brand pirates and what to do about it | C 658.8 L665g 2003 Guerilla marketing for free : 100 no-cost tactics to promote your business and energize your profits | C 658.8 L911s 2001 Services marketing : people, technology, strategy | C 658.8 W182m 2011 Marketing strategy : a decision-focused approach |
Includes bibliographical references and index.
Brand reputation
Issues and crisis management
Rise of the machines
The brandjacks
Engagement and transparency : turning your company inside and out
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