Strategic market segmentation : how to market to the rich, the middle class and the "masa" / Ned Roberto
Material type:
TextPublisher: Makati City : LifeCycle Press/Salt & Light Ventures, [2002]Description: vi, 125 pages : illustrationsContent type: - text
- unmediated
- volume
- 9718611029
- 658.802
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Balingasa Branch Filipiniana Section | Filipiniana | F 658.802 R642s 2002 (Browse shelf(Opens below)) | Available | 124380d |
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Includes bibliographical references (pages [121]-125).
Revisiting and relaunching the strategy and practice of market segmentation
The practice of segmenting markets and SEC-based segmentation
Marketing to the socio-economic class segments
Marketing to the rich SEC segment
Marketing to the middle class segment
Marketing to the "masa" : the downscale class DE segment
A summary : strategic market segmentation and the socio-economic classes
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