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Marketing / Roger A. Kerin [and three others]

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill/Irwin, [2003]Edition: 7th editionDescription: xliii, 741 pages : color illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072410752
Subject(s): DDC classification:
  • 658.8
Contents:
Initiating the marketing process
Understanding buyers and markets
Targeting marketing opportunities
Satisfying marketing opportunities
Managing the marketing process
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Circulation C 658.8 K39m 2003 (Browse shelf(Opens below)) Available 107068d

Includes bibliographical references (pages 682-710) and index.

Initiating the marketing process

Understanding buyers and markets

Targeting marketing opportunities

Satisfying marketing opportunities

Managing the marketing process

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