Marketing (Record no. 16819)

MARC details
000 -LEADER
fixed length control field 01132nam a22003497a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153505.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220817s2003 nyua|||| b||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072410752
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
Relator term author
245 10 - TITLE STATEMENT
Title Marketing
Statement of responsibility, etc. / Roger A. Kerin [and three others]
250 ## - EDITION STATEMENT
Edition statement 7th edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill/Irwin,
Date of production, publication, distribution, manufacture, or copyright notice [2003]
300 ## - PHYSICAL DESCRIPTION
Extent xliii, 741 pages :
Other physical details color illustrations
336 ## - Content Type
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 682-710) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Initiating the marketing process
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding buyers and markets
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Targeting marketing opportunities
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Satisfying marketing opportunities
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Managing the marketing process
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Berkowitz, Eric N.
Relator term author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven W.
Relator term author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Koha item type
    Circulation Main Library Main Library Reference Section 05/21/2011 Donation C 658.8 K39m 2003 107068d Book