Normal view MARC view ISBD view

Marketing

Kerin, Roger A.

Marketing / Roger A. Kerin [and three others] - 7th edition - xliii, 741 pages : color illustrations

Includes bibliographical references (pages 682-710) and index.

Initiating the marketing process Understanding buyers and markets Targeting marketing opportunities Satisfying marketing opportunities Managing the marketing process

ISBN: 0072410752

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)