Marketing research / Donald R. Cooper, Pamela S. Schindler

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Material type: Text

TextPublisher: New York : McGraw-Hill/Irwin, [2006]Description: xix, 790 pages : color illustrationsContent type:

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Contents:

Research in marketing

The design of marketing research

The sources and collection of data

Analysis and presentation of data

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Main Library Reference Section	Circulation	C 658.83 C776m 2006 (Browse shelf(Opens below))	Available	107286d

Previous								Next
Previous	C 658.812 G172a 2012 The Apple experience : secrets to building insanely great customer loyalty	C 658.812 L933c 2005 Customer service : building successful skills for the twenty-first century	C 658.827 P462b 2003 Before the brand : creating the unique DNA of an enduring brand identity	C 658.83 C776m 2006 Marketing research	C 658.8342 Sc333c 2012 Consumer behavior	C 658.84 C359i 2005 International marketing	C 658.84 K18c 2016 The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy	Next

Includes bibliographical references (pages 726-749) and indexes.

Research in marketing

The design of marketing research

The sources and collection of data

Analysis and presentation of data

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