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Marketing research / Donald R. Cooper, Pamela S. Schindler

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill/Irwin, [2006]Description: xix, 790 pages : color illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072837861
Subject(s): DDC classification:
  • 658.83
Contents:
Research in marketing
The design of marketing research
The sources and collection of data
Analysis and presentation of data
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Circulation C 658.83 C776m 2006 (Browse shelf(Opens below)) Available 107286d

Includes bibliographical references (pages 726-749) and indexes.

Research in marketing

The design of marketing research

The sources and collection of data

Analysis and presentation of data

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