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Marketing research

Cooper, Donald R.

Marketing research / Donald R. Cooper, Pamela S. Schindler - xix, 790 pages : color illustrations

Includes bibliographical references (pages 726-749) and indexes.

Research in marketing The design of marketing research The sources and collection of data Analysis and presentation of data

ISBN: 0072837861

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83

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