Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder
Material type:
TextPublisher: New York : McGraw-Hill, [2002]Description: xviii, 340 pages : illustrationsContent type: - text
- unmediated
- volume
- 007137549X
- 658.8
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Sagana Homes I Branch Reference Section | Circulation | C 658.8 T276w 2002 (Browse shelf(Opens below)) | Available | 122588d |
Browsing Sagana Homes I Branch shelves, Shelving location: Reference Section, Collection: Circulation Close shelf browser (Hides shelf browser)
| C 658.4012 P839 1994 The portable MBA in strategy | C 658.8 H623p 1992 The portable MBA in marketing | C 658.8 T243m 1997 Marketing planning : a step-by-step guide | C 658.8 T276w 2002 Will & vision : how latecomers grow to dominate markets | C 658.85 B565h 1992 How I raised myself from failure to success in selling | C 741.5 B882h 1989 Sack time | C 741.5 L334w 1989 Wildlife preserves : a far side collection |
Includes bibliographical reference (pages 315-330) and index.
Are pioneers really blessed?
Learning from history
Facts about pioneers and real causes of enduring leadership
Envisioning the mass market
Uniqueness of vision
Persisting--against all odds
The need for relentless innovation
Organizing for innovation
Raising and committing financial resources
Leveraging assets despite uncertainty
Assessing the new thesis
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