Successful marketing for small business / Dave Patten
Material type:
TextSeries: Sunday Times business enterprise guidePublisher: London : Kogan Page, 2001Edition: 5th editionDescription: xi, 260 pages : illustrationsContent type: - text
- unmediated
- volume
- 0749435240
- 658.8
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Lagro Branch Reference Section | Circulation | C 658.8 P316s 2001 (Browse shelf(Opens below)) | Available | 122255d |
Browsing Lagro Branch shelves, Shelving location: Reference Section, Collection: Circulation Close shelf browser (Hides shelf browser)
| C 651.8 J21c 2002 Complete office handbook : the definitive reference for today's electronic office | C 657.42 B249c 1998 Cost accounting : traditions and innovations | C 658.4092 M465t 2000 The 21st most powerful minutes in a leader's day : revitalize your spirit and empower your leadership | C 658.8 P316s 2001 Successful marketing for small business | C 658.84 K26e 2000 The eProcess edge : creating customer value and business wealth in the Internet era | C 659.113 Ea12a 2000 The art of cause marketing : how to use advertising to change personal behavior and public policy | C 708.147 F814i 1992 An invitation to see : 150 works from the museum of modern art |
Includes index.
What is marketing?
Market research
The internet
Advertising
Direct response marketing
Public relations
Selling and sales promotion
Exhibitions and shows
Starting in exports
New products : innovation, patents, licensing and design
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