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Successful marketing for small business / Dave Patten

By: Material type: TextTextSeries: Sunday Times business enterprise guidePublisher: London : Kogan Page, 2001Edition: 5th editionDescription: xi, 260 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0749435240
Subject(s): DDC classification:
  • 658.8
Contents:
What is marketing?
Market research
The internet
Advertising
Direct response marketing
Public relations
Selling and sales promotion
Exhibitions and shows
Starting in exports
New products : innovation, patents, licensing and design
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Lagro Branch Reference Section Circulation C 658.8 P316s 2001 (Browse shelf(Opens below)) Available 122255d

Includes index.

What is marketing?

Market research

The internet

Advertising

Direct response marketing

Public relations

Selling and sales promotion

Exhibitions and shows

Starting in exports

New products : innovation, patents, licensing and design

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