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Successful marketing for small business

Patten, Dave

Successful marketing for small business / Dave Patten - 5th edition - xi, 260 pages : illustrations - Sunday Times business enterprise guide .

Includes index.

What is marketing? Market research The internet Advertising Direct response marketing Public relations Selling and sales promotion Exhibitions and shows Starting in exports New products : innovation, patents, licensing and design

ISBN: 0749435240

Subjects--Topical Terms:
Small business marketing
Success in business

Dewey Class. No.: 658.8

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