The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott
Material type:
TextPublisher: Hoboken, New Jersey : John Wiley & Sons, [2017]Edition: Sixth editionDescription: xvii, 426 pagesContent type: - text
- unmediated
- volume
- 9781119362418
- New rules of marketing and public relations [Other title]
- 658.872
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Main Library Reference Section | Reference | R 658.872 Sc425n 2017 (Browse shelf(Opens below)) | Room use only | 50937QC |
Browsing Main Library shelves, Shelving location: Reference Section, Collection: Reference Close shelf browser (Hides shelf browser)
| R 658.872 C518s 2005 Strategic management of e-business | R 658.872 C619s 2022 Search engine optimization all-in-one for dummies | R 658.872 Sc425n 2015 The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly | R 658.872 Sc425n 2017 The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly | R 658.872 Sc425n 2022 The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly | R 658.872 Sh531e 2022 E-commerce management : text and cases | R 658.872 Si617s 2020 Social media marketing for dummies |
Includes index.
How the web has changed the rules of marketing and PR
The old rules of marketing and PR are ineffective in an online world
The new rules of marketing and PR
Reading your buyers directly
Web-based communications to reach buyers directly
Social media and your targeted audience
Blogs : tapping millions of evangelists to tell your story
Audio and video drive action
Going viral : the web helps audiences catch the fever
The content-rich website
Marketing and PR in real time
Action plan for harnessing the power of the new rules
You are what you publish : building your marketing and PR plan
Growing your business : how marketing and PR drive sales
Strategies for creating awesome content
How to write for your buyers
Social networking as marketing
Blogging to reach your buyers
An image is worth a thousand words
Video and podcasting made easy
How to use news releases to reach buyers directly
Your newsroom : a front door for much more than the media
The new rules for reaching the media
Newsjacking your way into the media
Search engine marketing
Make it happen
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