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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott

By: Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, [2017]Edition: Sixth editionDescription: xvii, 426 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119362418
Other title:
  • New rules of marketing and public relations [Other title]
Subject(s): DDC classification:
  • 658.872
Contents:
How the web has changed the rules of marketing and PR
The old rules of marketing and PR are ineffective in an online world
The new rules of marketing and PR
Reading your buyers directly
Web-based communications to reach buyers directly
Social media and your targeted audience
Blogs : tapping millions of evangelists to tell your story
Audio and video drive action
Going viral : the web helps audiences catch the fever
The content-rich website
Marketing and PR in real time
Action plan for harnessing the power of the new rules
You are what you publish : building your marketing and PR plan
Growing your business : how marketing and PR drive sales
Strategies for creating awesome content
How to write for your buyers
Social networking as marketing
Blogging to reach your buyers
An image is worth a thousand words
Video and podcasting made easy
How to use news releases to reach buyers directly
Your newsroom : a front door for much more than the media
The new rules for reaching the media
Newsjacking your way into the media
Search engine marketing
Make it happen
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Reference R 658.872 Sc425n 2017 (Browse shelf(Opens below)) Room use only 50937QC

Includes index.

How the web has changed the rules of marketing and PR

The old rules of marketing and PR are ineffective in an online world

The new rules of marketing and PR

Reading your buyers directly

Web-based communications to reach buyers directly

Social media and your targeted audience

Blogs : tapping millions of evangelists to tell your story

Audio and video drive action

Going viral : the web helps audiences catch the fever

The content-rich website

Marketing and PR in real time

Action plan for harnessing the power of the new rules

You are what you publish : building your marketing and PR plan

Growing your business : how marketing and PR drive sales

Strategies for creating awesome content

How to write for your buyers

Social networking as marketing

Blogging to reach your buyers

An image is worth a thousand words

Video and podcasting made easy

How to use news releases to reach buyers directly

Your newsroom : a front door for much more than the media

The new rules for reaching the media

Newsjacking your way into the media

Search engine marketing

Make it happen

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