The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly New rules of marketing and public relations / David Meerman Scott - Sixth edition - xvii, 426 pages
Includes index.
How the web has changed the rules of marketing and PR The old rules of marketing and PR are ineffective in an online world The new rules of marketing and PR Reading your buyers directly Web-based communications to reach buyers directly Social media and your targeted audience Blogs : tapping millions of evangelists to tell your story Audio and video drive action Going viral : the web helps audiences catch the fever The content-rich website Marketing and PR in real time Action plan for harnessing the power of the new rules You are what you publish : building your marketing and PR plan Growing your business : how marketing and PR drive sales Strategies for creating awesome content How to write for your buyers Social networking as marketing Blogging to reach your buyers An image is worth a thousand words Video and podcasting made easy How to use news releases to reach buyers directly Your newsroom : a front door for much more than the media The new rules for reaching the media Newsjacking your way into the media Search engine marketing Make it happen
9781119362418
Internet marketing
Internet in public relations
658.872
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly New rules of marketing and public relations / David Meerman Scott - Sixth edition - xvii, 426 pages
Includes index.
How the web has changed the rules of marketing and PR The old rules of marketing and PR are ineffective in an online world The new rules of marketing and PR Reading your buyers directly Web-based communications to reach buyers directly Social media and your targeted audience Blogs : tapping millions of evangelists to tell your story Audio and video drive action Going viral : the web helps audiences catch the fever The content-rich website Marketing and PR in real time Action plan for harnessing the power of the new rules You are what you publish : building your marketing and PR plan Growing your business : how marketing and PR drive sales Strategies for creating awesome content How to write for your buyers Social networking as marketing Blogging to reach your buyers An image is worth a thousand words Video and podcasting made easy How to use news releases to reach buyers directly Your newsroom : a front door for much more than the media The new rules for reaching the media Newsjacking your way into the media Search engine marketing Make it happen
9781119362418
Internet marketing
Internet in public relations
658.872