Strategic social marketing / Jeff French & Ross Gordon
Material type:
TextPublisher: London : SAGE Publications, 2015Description: xvii, 429 pages : illustrationsContent type: - text
- unmediated
- volume
- 9781446248614
- 658.8
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Main Library Reference Section | Reference | R 658.8 F874s 2015 (Browse shelf(Opens below)) | Room use only | 50925QC |
Browsing Main Library shelves, Shelving location: Reference Section, Collection: Reference Close shelf browser (Hides shelf browser)
| R 658.8 B858 2007 Bringing technology to market : trends, cases, solutions | R 658.8 B946i 1998 Introduction to marketing communication : an introduction approach | R 658.8 C226b 2008 Basic marketing : a global-managerial approach | R 658.8 F874s 2015 Strategic social marketing | R 658.8 K87m 2003 Marketing management | R 658.8 L193m 2005 Marketing management : text and cases | R 658.8 N552d 2013 Do it! Marketing : 77 instant-action ideas to boost sales, maximize profits, and crush your competition |
Includes bibliographical references and index.
Part I : Why?
The importance of social marketing for social policy
The nature of social marketing
Marketing social good
Part II : What?
The social marketing mix
Strategic social marketing
Creating value in social marketing
Part III : How?
Systems thinking and social marketing
Using theory in social marketing
Research approaches in social marketing
Research methods in social marketing
Social marketing and social programme design
Planning social marketing interventions
Embedding social marketing within social programmes
Critical social marketing
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