Principles of marketing
Material type:
TextPublisher: Manila : Rex Book Store, 2016Edition: First editionDescription: xviii, 342 pages : illustrationsContent type: - text
- unmediated
- volume
- 9789712378461
- 658.8
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Cubao Branch Filipiniana Section | Filipiniana | F 658.8 Il27p 2016 (Browse shelf(Opens below)) | c. 3 | Room use only | 49888QC | |
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Book
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Greater Project 4 Branch Filipiniana Section | Filipiniana | F 658.8 Il27p 2016 (Browse shelf(Opens below)) | c. 5 | Room use only | 49890QC | |
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Main Library Filipiniana Section | Filipiniana | F 658.8 Il27p 2016 (Browse shelf(Opens below)) | c. 1 | Room use only | 49886QC | |
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Book
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North Fairview Branch Filipiniana Section | Filipiniana | F 658.8 Il27p 2016 (Browse shelf(Opens below)) | c. 2 | Room use only | 49887QC | |
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Book
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Payatas Lupang Pangako Branch Filipiniana Section | Filipiniana | F 658.8 Il27p 2016 (Browse shelf(Opens below)) | c. 6 | Room use only | 49891QC | |
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Book
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Project 8 Branch Filipiniana Section | Filipiniana | F 658.8 Il27p 2016 (Browse shelf(Opens below)) | c. 4 | Room use only | 49889QC |
Browsing Main Library shelves, Shelving location: Filipiniana Section, Collection: Filipiniana Close shelf browser (Hides shelf browser)
| F 658.8 G573p 2017 Principles and practices in marketing in the Philippine setting | F 658.8 G722m 1990 Marketing management | F 658.8 G722m 1990 Marketing management | F 658.8 Il27p 2016 Principles of marketing | F 658.8 L298m 1998 Marketing management : concepts and applications for strategic marketing planning | F 658.8 M491p 1990 Principles of marketing | F 658.8 M491p 1990 Principles of marketing |
"ABM : accountancy, business, and management"--Cover.
"Kto12"--Cover.
Includes bibliographical references (pages 329-332) and index.
The principles of marketing
A framework for marketing
Needs, wants, and demands
Marketing origins, exchange, and value
Contemporary approaches to marketing
The environment and its opportunities
Analyzing the environment
Market research methods
Demand forecasting
Market segments and consumer behavior
Consumer behavior
Consumer market segmentation
Organizational market segmentation
Positioning
Positioning maps
Product strategies
New product strategy
Services strategies
Branding
Developing the brand
Building product portfolios
Pricing strategies
Origins of pricing
Prince elasticity and inelasticity
Pricing methods
Pricing strategies and applications
Place and placement
Place : distribution design
Types of distribution channels
Distribution strategies
Salesforce management
Promotion strategies
The promotions mix
Above-the-line strategies
Below-the-line strategies
Integrated marketing communications
The marketing communications plan
Designing the metrics and targets
Marketing plan template
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