Principles of marketing
Ilano, A. B.
Principles of marketing - First edition - xviii, 342 pages : illustrations
"ABM : accountancy, business, and management"--Cover. "Kto12"--Cover.
Includes bibliographical references (pages 329-332) and index.
The principles of marketing A framework for marketing Needs, wants, and demands Marketing origins, exchange, and value Contemporary approaches to marketing The environment and its opportunities Analyzing the environment Market research methods Demand forecasting Market segments and consumer behavior Consumer behavior Consumer market segmentation Organizational market segmentation Positioning Positioning maps Product strategies New product strategy Services strategies Branding Developing the brand Building product portfolios Pricing strategies Origins of pricing Prince elasticity and inelasticity Pricing methods Pricing strategies and applications Place and placement Place : distribution design Types of distribution channels Distribution strategies Salesforce management Promotion strategies The promotions mix Above-the-line strategies Below-the-line strategies Integrated marketing communications The marketing communications plan Designing the metrics and targets Marketing plan template
9789712378461
Marketing--Study and teaching (Secondary)
658.8
Principles of marketing - First edition - xviii, 342 pages : illustrations
"ABM : accountancy, business, and management"--Cover. "Kto12"--Cover.
Includes bibliographical references (pages 329-332) and index.
The principles of marketing A framework for marketing Needs, wants, and demands Marketing origins, exchange, and value Contemporary approaches to marketing The environment and its opportunities Analyzing the environment Market research methods Demand forecasting Market segments and consumer behavior Consumer behavior Consumer market segmentation Organizational market segmentation Positioning Positioning maps Product strategies New product strategy Services strategies Branding Developing the brand Building product portfolios Pricing strategies Origins of pricing Prince elasticity and inelasticity Pricing methods Pricing strategies and applications Place and placement Place : distribution design Types of distribution channels Distribution strategies Salesforce management Promotion strategies The promotions mix Above-the-line strategies Below-the-line strategies Integrated marketing communications The marketing communications plan Designing the metrics and targets Marketing plan template
9789712378461
Marketing--Study and teaching (Secondary)
658.8