MARC details
| 000 -LEADER |
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| fixed length control field |
02458nam a22007457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231110153341.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
191127s2016 ph a|||| b||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789712378461 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Ilano, A. B. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Principles of marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Manila : |
| Name of producer, publisher, distributor, manufacturer |
Rex Book Store, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 342 pages : |
| Other physical details |
illustrations |
| 336 ## - Content Type |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - Carrier Type |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
"ABM : accountancy, business, and management"--Cover. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Kto12"--Cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 329-332) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The principles of marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
A framework for marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Needs, wants, and demands |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Marketing origins, exchange, and value |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Contemporary approaches to marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The environment and its opportunities |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Analyzing the environment |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Market research methods |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Demand forecasting |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Market segments and consumer behavior |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Consumer behavior |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Consumer market segmentation |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Organizational market segmentation |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Positioning |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Positioning maps |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Product strategies |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
New product strategy |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Services strategies |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Branding |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Developing the brand |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Building product portfolios |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Pricing strategies |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Origins of pricing |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Prince elasticity and inelasticity |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Pricing methods |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pricing strategies and applications |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Place and placement |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Place : distribution design |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Types of distribution channels |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Distribution strategies |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Salesforce management |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Promotion strategies |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The promotions mix |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Above-the-line strategies |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Below-the-line strategies |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Integrated marketing communications |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The marketing communications plan |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Designing the metrics and targets |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing plan template |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Study and teaching (Secondary) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Business & money |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |