Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne
Material type:
TextPublisher: Chichester, West Sussex : John Wiley & Sons, [2011]Edition: Third editionDescription: xv, 495 pages : illustrationsContent type: - text
- unmediated
- volume
- 9780470979099
- 658.802
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Main Library Reference Section | Reference | R 658.802 M478m 2011 (Browse shelf(Opens below)) | Room use only | 32138QC |
Browsing Main Library shelves, Shelving location: Reference Section, Collection: Reference Close shelf browser (Hides shelf browser)
| R 658.8 N552d 2013 Do it! Marketing : 77 instant-action ideas to boost sales, maximize profits, and crush your competition | R 658.8001 M345 2016 Marketing theory : a student text | R 658.802 H647m 2013 Marketing strategy : the thinking involved | R 658.802 M478m 2011 Marketing plans for services : a complete guide | R 658.81 J73s 2016 Sales force management : leadership, innovation, technology | R 658.812 C435c 2023 Customer relationship management : a global approach | R 658.812 G876s 2006 Service leadership : the quest for competitive advantage |
Includes bibliographical references (pages [477]-484) and index.
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