Normal view MARC view ISBD view

Marketing plans for services : a complete guide

McDonald, Malcolm

Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne - Third edition - xv, 495 pages : illustrations

Includes bibliographical references (pages [477]-484) and index.

ISBN: 9780470979099

Subjects--Topical Terms:
Service industries--Marketing
Service industries--Planning

Index Terms--Genre/Form:

Dewey Class. No.: 658.802

Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)