Marketing plans for services (Record no. 1279)

MARC details
000 -LEADER
fixed length control field 00969nam a22003017a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153116.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150827s2011 -uka|||| b||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470979099
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm
Relator term author
245 10 - TITLE STATEMENT
Title Marketing plans for services
Remainder of title : a complete guide
Statement of responsibility, etc. / Malcolm McDonald, Pennie Frow and Adrian Payne
250 ## - EDITION STATEMENT
Edition statement Third edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Chichester, West Sussex :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons,
Date of production, publication, distribution, manufacture, or copyright notice [2011]
300 ## - PHYSICAL DESCRIPTION
Extent xv, 495 pages :
Other physical details illustrations
336 ## - Content Type
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages [477]-484) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries
General subdivision Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries
General subdivision Planning
655 ## - INDEX TERM--GENRE/FORM
Source of term lcgft
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Frow, Pennie
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Payne, Adrian
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Koha item type
  Room use only Reference Main Library Main Library Reference Section 08/27/2015 Purchased 2255.00 13-849 R 658.802 M478m 2011 32138QC Book