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Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne

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Material type: Text

TextPublisher: Chichester, West Sussex : John Wiley & Sons, [2011]Edition: Third editionDescription: xv, 495 pages : illustrationsContent type:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Main Library Reference Section	Reference	R 658.802 M478m 2011 (Browse shelf(Opens below))	Room use only	32138QC

Includes bibliographical references (pages [477]-484) and index.

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