Marketing management in the Philippine setting / Edgar P. Del Val

By: Material type: TextTextPublication details: Quezon City : Ateneo de Manila University Press, 1983Description: 221 pages : illustrationsSubject(s): DDC classification:
  • 658.8599
Contents:
Analyzing the business environment
Determining corporate strategy
Looking into consumer demand
Succeeding in product management
Market research for product development
Pricing for profits
Managing the sales force
Developing channels of distribution
Promoting the product
Developing your marketing plan
Social responsibility in marketing management
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Book Book Main Library Filipiniana Section Filipiniana F 658.8599 D367m 1983 (Browse shelf(Opens below)) c. 1 Room use only 8524QC

Incluudes index.

Analyzing the business environment

Determining corporate strategy

Looking into consumer demand

Succeeding in product management

Market research for product development

Pricing for profits

Managing the sales force

Developing channels of distribution

Promoting the product

Developing your marketing plan

Social responsibility in marketing management

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