Marketing management in the Philippine setting
Del Val, Edgar P.
Marketing management in the Philippine setting / Edgar P. Del Val - Quezon City : Ateneo de Manila University Press, 1983 - 221 pages : illustrations
Incluudes index.
Analyzing the business environment Determining corporate strategy Looking into consumer demand Succeeding in product management Market research for product development Pricing for profits Managing the sales force Developing channels of distribution Promoting the product Developing your marketing plan Social responsibility in marketing management
Marketing management--Philippines
658.8599
Marketing management in the Philippine setting / Edgar P. Del Val - Quezon City : Ateneo de Manila University Press, 1983 - 221 pages : illustrations
Incluudes index.
Analyzing the business environment Determining corporate strategy Looking into consumer demand Succeeding in product management Market research for product development Pricing for profits Managing the sales force Developing channels of distribution Promoting the product Developing your marketing plan Social responsibility in marketing management
Marketing management--Philippines
658.8599