Marketing management in the Philippine setting (Record no. 6121)

MARC details
000 -LEADER
fixed length control field 01099nam a22003257a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153216.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Transcribing agency QCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8599
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Del Val, Edgar P.
245 ## - TITLE STATEMENT
Title Marketing management in the Philippine setting
Statement of responsibility, etc. / Edgar P. Del Val
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Quezon City :
Name of publisher, distributor, etc. Ateneo de Manila University Press,
Date of publication, distribution, etc. 1983
300 ## - PHYSICAL DESCRIPTION
Extent 221 pages :
Other physical details illustrations
500 ## - GENERAL NOTE
General note Incluudes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Analyzing the business environment
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Determining corporate strategy
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Looking into consumer demand
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Succeeding in product management
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Market research for product development
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Pricing for profits
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Managing the sales force
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Developing channels of distribution
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Promoting the product
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Developing your marketing plan
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Social responsibility in marketing management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
Form subdivision Philippines
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Copy number Koha item type
  Room use only Filipiniana Main Library Main Library Filipiniana Section 10/27/1989 Purchased 34.50 89-666 F 658.8599 D367m 1983 8524QC c. 1 Book