Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill/Irwin, [2011]Edition: 7th edDescription: xv, 352 p. : illContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780073381152
Subject(s): Genre/Form:
DDC classification:
  • 658.8
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Book Book Cubao Branch Reference Section Circulation R 658.8 W182m 2011 (Browse shelf(Opens below)) c. 3 Available 111726d
Book Book Main Library Reference Section Circulation C 658.8 W182m 2011 (Browse shelf(Opens below)) c. 1 Available 111724d

Includes bibliographical references and indexes.

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