Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne

By: Contributor(s): Material type: TextTextPublisher: Chichester, West Sussex : John Wiley & Sons, [2011]Edition: Third editionDescription: xv, 495 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780470979099
Subject(s): Genre/Form:
DDC classification:
  • 658.802
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Reference R 658.802 M478m 2011 (Browse shelf(Opens below)) Room use only 32138QC

Includes bibliographical references (pages [477]-484) and index.

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