Successful marketing for small business / Dave Patten

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Material type: Text

TextSeries: Sunday Times business enterprise guidePublisher: London : Kogan Page, 2001Edition: 5th editionDescription: xi, 260 pages : illustrationsContent type:

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Contents:

What is marketing?

Market research

The internet

Advertising

Direct response marketing

Public relations

Selling and sales promotion

Exhibitions and shows

Starting in exports

New products : innovation, patents, licensing and design

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Lagro Branch Reference Section	Circulation	C 658.8 P316s 2001 (Browse shelf(Opens below))	Available	122255d

Includes index.