Strategy : a view from the top / Cornelis A. de Kluyver, John A. Pearce II ; foreword by Peter F. Drucker

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River, New Jersey : Prentice Hall, [2003]Description: xvii, 142 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0130083607
Subject(s): DDC classification:
  • 658.4012
Contents:
What is strategy?
Change and uncertainty in the external strategic environment
Leveraging internal resources and change drivers for competitive advantage
Formulating business unit strategy
Business unit strategy : context and special dimensions
The dynamics of corporate strategy
Strategic options at the corporate level
Formulating a global strategy
Strategy implementation and control
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Includes bibliographical references and index.

What is strategy?

Change and uncertainty in the external strategic environment

Leveraging internal resources and change drivers for competitive advantage

Formulating business unit strategy

Business unit strategy : context and special dimensions

The dynamics of corporate strategy

Strategic options at the corporate level

Formulating a global strategy

Strategy implementation and control

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