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Strategic sport marketing / Adam Karg [and four others]

By:

Karg, Adam [author]

Contributor(s):

Material type: Text

TextPublisher: Oxon : Routledge, 2022Edition: 5th editionDescription: ix, 307 pages : illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781760878801

Subject(s):

DDC classification:

796.0698

Contents:

Part I. Introduction

Introduction to sport marketing

Part II. Identification of sport marketing opportunities

The strategic sport-marketing planning process

Understanding sport consumers

Sport market research and strategy

Part III. Strategy determination

Sport brands and products

Sport and pricing strategies

The sport place

Sport and media distribution

Sport promotion

Sport services : service quality and satisfaction

Sport sponsorship

Part IV. Measuring and managing sport marketing strategy

Implementation, ethics and future trends in sport marketing

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Lagro Branch Reference Section	Reference	R 796.0698 K18s 2022 (Browse shelf(Opens below))	Room use only	53027QC

Includes bibliographical references and index.