Strategic sport marketing (Record no. 21506)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01774nam a22005057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240129105708.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240119s2022 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781760878801 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.0698 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Karg, Adam |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic sport marketing |
| Statement of responsibility, etc. | / Adam Karg [and four others] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Oxon : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 307 pages : |
| Other physical details | illustrations |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Introduction |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to sport marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part II. Identification of sport marketing opportunities |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The strategic sport-marketing planning process |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding sport consumers |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sport market research and strategy |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part III. Strategy determination |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sport brands and products |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sport and pricing strategies |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The sport place |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sport and media distribution |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sport promotion |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sport services : service quality and satisfaction |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sport sponsorship |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part IV. Measuring and managing sport marketing strategy |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Implementation, ethics and future trends in sport marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports |
| General subdivision | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports sponsorship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports |
| General subdivision | Economic aspects |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shilbury, David |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Westerbeek, Hans |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Funk, Daniel C. |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Naraine, Michael L. |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Room use only | Reference | Lagro Branch | Lagro Branch | Reference Section | 10/17/2023 | Purchased | 5598.00 | 2023-07-02-1118-01-1122 | R 796.0698 K18s 2022 | 53027QC | Book |